Legal
Privacy Policy
Last updated: March 2026
1. Information We Collect
When you visit divinee.com or make a purchase, we collect certain information to provide you with the best possible experience. This includes personal information you provide directly (such as your name, email address, shipping address, and payment information when placing an order), as well as information collected automatically through cookies and similar technologies (such as your IP address, browser type, device information, and browsing behavior on our site). We also collect information when you subscribe to our newsletter, take our Hair Quiz, or contact our concierge team.
2. How We Use Your Information
We use the information we collect to process and fulfill your orders, communicate with you about your purchases and account, personalize your shopping experience and product recommendations, send you marketing communications (with your consent), improve our website, products, and services, prevent fraud and maintain security, and comply with legal obligations. We will never sell your personal information to third parties.
3. Information Sharing
We share your information only with trusted service providers who assist us in operating our business, including payment processors (Stripe), shipping carriers (USPS, UPS, FedEx, DHL), email marketing platforms, and analytics services. These providers are contractually obligated to protect your information and use it only for the purposes we specify. We may also disclose information when required by law or to protect our rights.
4. Cookies & Tracking
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. Essential cookies are required for the site to function properly (cart, checkout, login). Analytics cookies help us understand how visitors interact with our site. Marketing cookies may be used to deliver relevant advertisements. You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your ability to use some features of our site.
5. Data Security
We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for all data transmission, PCI-DSS compliant payment processing through Stripe, regular security audits and vulnerability assessments, and restricted access to personal information on a need-to-know basis. While we take every reasonable precaution to protect your data, no method of transmission over the Internet is 100% secure.
6. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your personal data, the right to opt out of marketing communications at any time, the right to request a copy of the data we hold about you, and the right to withdraw consent where processing is based on consent. California residents have additional rights under the CCPA, including the right to know what personal information is collected and the right to request deletion. To exercise any of these rights, please contact us at [email protected].
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is retained for a minimum of 7 years for tax and accounting purposes. Marketing preferences are retained until you unsubscribe. You may request deletion of your account and associated data at any time.
8. Children's Privacy
Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a revised effective date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at [email protected] or write to us at Divinee, Sun Valley, CA 91352, United States.